Why SEO is better than PPC?

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both digital marketing strategies that can help to drive traffic to a website, but they have some key differences. Here are a few reasons why SEO may be considered better than PPC for certain businesses or websites:

1. Organic Traffic: SEO helps to drive organic traffic to your website, which means that users are finding your site through search engine results rather than through paid advertising.

2. Cost-effective: SEO is generally considered more cost-effective than PPC, as it can help to drive traffic to your website without the need for paid advertising.

3. Long-term results: SEO provides long-term results, as opposed to PPC, which can be expensive and stop working as soon as you stop paying for it.

4. Brand Visibility: With SEO, your website can increase brand visibility and credibility, as users are more likely to trust and visit websites that appear at the top of search results.

5. Greater Control: With SEO, you have greater control over the keywords and phrases that your site is optimized for, which allows you to target specific audiences.

6. Increased Credibility: A website that appears at the top of search engine results is generally considered more credible and trustworthy by users.

It's worth noting that PPC can also be a useful strategy for certain businesses, especially for short term campaigns, where a quick visibility boost is needed. It can also be used in complement with SEO for a more comprehensive strategy.

In summary, SEO and PPC are both effective ways to drive traffic to a website, but SEO may be considered more cost-effective and provide long-term results while PPC can provide a quick boost of visibility.